Ninty Ads Noticed

If you've been taking public transit in Toronto or Vancouver, you might have noticed ads for Nintendo's Touch Generation series. Marie, a gamer girl from Vancouver, sure has and posted photos of most of the ads on her 1up.com blog.

What I think is particularly interesting is not the ads themselves, but the general reaction to them. That is she, and many others who commented on her post, are actually excited to see this advertising - they are happy to see Nintendo advertising their products. One person even posted:

"I saw my first Nintedo bus add on Monday. I was so friggin happy about it. I saw another one this morning too. So far only two but I'm happy to see them driving around Toronto. I've yet to see any on the subway though."

As a researcher, it really shows me that hardcore gamers, are a special group of people that wear a huge badge of ownership over the systems they buy and the games they play. Nintendo is a real underdog when it comes to ad spending compared to behemoths Sony and Microsoft - do gamers feel treated when Nintendo finally doles out the money to promote themselves? Marie F's 1UP Blog